The alpha version of the StandOut assessment was made available online in October of 2009. By January 2010, over 257,000 people had taken the assessment. After analyzing the responses, we removed unreliable question/response combinations, changed some responses, and added a select number of new question/response combinations that we will use in future research. This research will be ongoing as we collect more data on each question/response combination.
StandOut research is based on decades of experience in measuring people's talent. When you attempt to measure talent and identify the talent themes that emerge from the data, it soon becomes apparent that, no matter how thinly you slice each aspect of each theme, these themes cluster into certain frequently occurring patterns.
For example, although the themes of Assertiveness, Ego, Competitiveness and Achievement-Drive can be measured separately, research reveals that these themes correlate closely to one another. They combine to create a way of engaging with the world that is familiar to most of us--in this case, the person who wants others to come around to his/her way of thinking, who enjoys persuading, outsmarting or outwitting people, and who can even, on occasion, come across as aggressive.
To create the StandOut assessment, we first identified the most common and powerful theme clusters. We have called these "Strength Roles." We then designed a series of question / response combinations to measure each Role.
Currently each Strength Role is measured using fourteen question/response combinations.