2008 Webcasts

Branding is just as important today in attracting and retaining top employees as it is for attracting and retaining customers. But are there mechanisms that can be applied from consumer branding to do this? Examining HR through the branding lens provides the answer. By thinking and acting like a brand manager, you can apply tried and true consumer branding methods to your employment branding approach that leverages your true cultural identity and drives internal and external recruiting and retention success for your company.

Tim L. Geisert is the Vice President of Employment Branding at Kenexa. Mr. Geisert specializes in helping organizations clearly articulate their cultural brand through a proprietary strategic brand planning process. He has previously held executive positions at Bailey Lauerman and The Martin Agency, working with a variety of customers. Geisert has also taught marketing communications research and strategy as an adjunct professor at the University of Nebraska-Lincoln.

To register, please visit: http://www.hr.com/stories/1198097496980.