The Down-Market Fallacy: Why Big Vendors Fail in Mid-Market Capture Attempts
We’ve been briefed by many companies recently which have articulated or reaffirmed their dedication to mid-market sales. Recently, Kenexa, for one, seeks to add a focus on the SMB for its talent management solutions which have been very successful in the enterprise arena. Like some solution providers, the company has created different editions of its solutions that will specifically address the SMB buying segment. Generally, we see a fair amount of thought that goes into these solutions and in the SaaS space. We are seeing vendors price, support and even limit functionality for mid-market and small business customers. And, those adjustments are often on the mark with these changes. However, some of the vendors we see make us wonder whether if they will remember the success points listed above.