Case Studies
Enhancing the Recruitment Process at Ethiopian Airlines
Founded over 60 years ago, Ethiopian Airlines has grown to become one of the largest airlines in Africa providing seamless connections to 46 destinations around the globe.
Following a major restructuring of the management team, the airline created ‘Vision 2010’ with the aim of achieving one billion dollars in annual revenue and to become Africa’s World Class airline by 2010.
As part of this growth program, Ethiopian Airlines undertook a review of its current recruitment procedures. “We are all working towards the 2010 vision,” said Lia Belai, Assessment and Development Manager at Ethiopian Airlines. “Recruiting the best people is an integral part of achieving that vision.”