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NCP is the UK’s largest commercial car park operator and provider of on-street parking enforcement. Employing more than 3,500 parking attendants, the company has more than 40 parking enforcement contracts with local authorities including Westminster City Council, the UK’s largest contract.

Being a parking attendant is demanding and as a result, staff turnover in the industry is high. NCP has the challenge of identifying parking attendants who have the qualities required to perform the role well while coping with the inevitable challenges they face on the streets. “We would lose a lot of people during their first week,” said Jonathan Reed, recruitment manager at NCP. “With a high turnover rate we needed to recruit 1,700 new attendants each year.”