Thought Leadership Articles
Kenexa HR Thought Leadership™ articles are experience-driven pieces that discuss best practices in the Human Capital Management (HCM) space. These articles are written by skilled HR practitioners or technologists who initiate or provide new thinking on a specific component of HR. Kenexa HR Thought Leadership articles discuss strategies on new or existing HR topics and educate readers about future possibilities and considerations on those topics. The overall purpose of these thought leadership articles is to engage readers through original, innovative ideas that are supported by the knowledge and experience of the author.
Building a Personal Brand
By Rudy Karsan, Kenexa
In today’s market, branding is everything. It’s no longer just corporations and businesses that need to brand themselves well to sell their products—it is equally imperative for individuals to build their personal brand to give them an edge in today’s competitive world. The business landscape is changing, and anyone who really wants to get ahead needs to think like a brand manager when developing and promoting their own brand. What exactly does this mean?
Individuals need to cultivate an image for themselves that they tirelessly promote through knowledge, experience, visibility and appearance. In short, a personal brand defines who you are. The idea itself is quite simple; however, creativity and ingenuity are required to implement it successfully. This article acts as a start-up guide for anyone wishing to plan and execute a personal brand.