Thought Leadership Articles
Kenexa HR Thought Leadership™ articles are experience-driven pieces that discuss best practices in the Human Capital Management (HCM) space. These articles are written by skilled HR practitioners or technologists who initiate or provide new thinking on a specific component of HR. Kenexa HR Thought Leadership articles discuss strategies on new or existing HR topics and educate readers about future possibilities and considerations on those topics. The overall purpose of these thought leadership articles is to engage readers through original, innovative ideas that are supported by the knowledge and experience of the author.
Going Beyond Facebook and LinkedIn: How a Social Strategy Can Save Recruiting
Abby Euler, Product Marketing Manager, Kenexa
Some of us may remember when recruiting was about pulling names from a Rolodex and dialing a phone—when the classifieds were an effective means of recruitment. Then the job boards came along with hundreds of thousands (and now millions) of pages dedicated to job postings—talk about search engine optimization. Job boards changed the game. And while this was a good thing, due to their popularity, job boards are often cluttered and disregard how to appeal to quality candidates.
Enter social media—simply defined as the creation and exchange of user-generated content that includes email, blogs, IM, Facebook, LinkedIn, photo sharing, dating sites, file sharing and even recruitment technology systems. Social media has changed how we approach everything from life to love to business—so why shouldn’t it change recruiting?