Thought Leadership Articles
Kenexa HR Thought Leadership™ articles are experience-driven pieces that discuss best practices in the Human Capital Management (HCM) space. These articles are written by skilled HR practitioners or technologists who initiate or provide new thinking on a specific component of HR. Kenexa HR Thought Leadership articles discuss strategies on new or existing HR topics and educate readers about future possibilities and considerations on those topics. The overall purpose of these thought leadership articles is to engage readers through original, innovative ideas that are supported by the knowledge and experience of the author.
The Right Message Matters
By Tim Geisert and Mary Lafferty, Kenexa
It’s no secret that recruiting the right people is pivotal to the success of your organization. Recruitment begins with communication, and communication begins with messaging. If your messaging is weak, off-point or in the wrong voice, it won’t deliver the success you’re looking for.