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Despite the brief employment slump at the turn of the millennium, companies have finally woken up to the fact that their people issues are key to their prospects for prosperity in the near, middle and distant future. Employers are seeing that the talents, knowledge, availability, discretionary effort and even the social circles of their employees make up each company’s competitiveness profile. This is a fundamental fact of life for at least the next 20 years, if not longer.

And so, suddenly the concepts around employee engagement have taken on a new vogue. The conversation had begun briefly toward the end of the 1990s under the general title of War For Talent, but dropped suddenly with the political and economic upheavals from 2000 to 2002, and in some sectors, even longer. But now employee engagement is on almost everyone’s mind and lips. And it has taken on a life of its own.