资源中心

There is no doubt that the right strategy helps companies successfully plan and make the correct predictions. Thereby, any unexpected and dangerous risks can be minimized. Company strategies are normally defined by the board or the management team, and are carried out by the entire organization, from top management to the lower levels. The eventual aim is to make sure that every employee understands the strategy and implements it in a goal-oriented manner. Therefore, managers play a vital role in this process.

In reality, for many companies this does not work the way it should. According to Kenexa’s current organizational analysis, approximately 40 percent of employees think they have a full and proper understanding of their organization’s strategy. About half of employees state that the implementation is not carried out successfully. This has a knock-on and verifiable effect on the acceptance of the strategy. Therefore, it is not surprising that less than half of employees believe in the success of their corporate strategy.