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Human Resource departments can maximize the value of an employee survey by designing survey instruments that align with business goals and paying careful attention to follow-up action plans. The experience of Arbitron, an international media and marketing information firm, demonstrates the measurable business impact of effectively managed employee surveys. In 2003, Arbitron surveyed its part-time call center population during a period of significant internal growth and external competition for top talent. The survey results showed a decline in favorable responses among part-time staff across several key measures. The call center leadership responded by working with employees to identify priorities and commit to specific follow-up actions. The outcome? Unprecedented improvement in employee engagement as measured by the subsequent survey and improved retention of high performance employees.