Defining Internal Culture
Your internal culture is unique to your organization. And, uncovering the facts, truths and personality of your company helps wrap a definition around your internal culture that current and potential employees can relate to and understand. We call this the Employee Value Proposition (EVP).
The EVP is developed through an extensive discovery process that goes beyond the mission, vision and values to uncover what really makes your culture tick. This process is called Cultural Analysis and involves extensive research, including examining existing company data, gathering qualitative research through interviews and focus groups, and using the unique Kenexa Cultural Insight tool to understand cultural strengths and weaknesses.
The bottom line is that employee’s and candidates want, and expect, you to be honest when discussing your organization’s internal values, cultural personality and employee expectations. Accurately defining and then openly communicating these expectations allows you to leverage your internal brand as an assessment and engagement tool for employees—improving recruitment and retention.