Career Site Development
All recruitment roads lead to your career site. It is the primary means of communication you have with potential candidates. Our Career Site Development solution helps you create an effective career site that portrays your company’s internal brand, explains your organizational environment, and identifies what you expect from employees and what employees can expect from your organization. This gives candidates the power to self select in or out of the hiring process and increases engagement levels of current employees.
Effective Career Site Information
To achieve maximum potential, your career site should encompass everything a candidate or prospective candidate would want to know about an organization and give them the ability to self-select in or out of your organization’s culture. Your career site should explain:
- Your organization’s culture
- Expectations of top performers
- Daily responsibilities
- Growth and advancement resources
- Career opportunities
An effective career site not only provides candidates information about the organization, but it allows candidates to understand what makes your organization unique. This includes articulating possible career paths, day-to-day life, job family descriptions and, most importantly, the company culture. This cultural story is the basis of everything candidates need to know to make an educated decision before applying.
Seamless Integration with Recruitment Technology
Your career site and recruitment technology system should work together as a single recruitment solution, reassuring candidates that your organization has defined values and clear expectations. Unifying these systems provides your organization with several advantages:
- Current and competitor career site web statistics analysis
- Customized site architecture
- Captivating creative and interactive design content
- True reflection of your company’s culture
- Search engine optimization
- Cultural sift development
Career Site Development Process
To develop a customized career site, we begin by performing an analysis of your organization’s current site, relevant web statistics, specific competition and overall industry trends. This helps lay the groundwork for understanding site architecture and optimization. We then schedule one-on-one interviews with employees who embody your organizational culture and top performers who represent every job family to shape the development of messaging and design.
After this is completed, the site architecture is mapped and creative conception begins. We then develop site concepts that work within your current brand standards. Once you select the concept that best fits your needs, career site development begins, which may include new photography and video development.
We build an initial staging site to begin customizing programming, copy and design that will determine hosting, loading and updating preferences. During the site development process, we work closely with your organization’s recruitment technology team to achieve seamless integration between the application process and the career site. Once all pieces on the staging site are approved, files are uploaded, tested and implemented.
