At the core of each organization’s cultural brand is three elements including rational facts, emotional truths and personality. Throughout the Kenexa Employment Branding process, we seek to understand the dynamics of brand elements in relation to each other and examine their ability to attract and retain top talent. Leveraging the strength of your organizational brand makes the entire recruitment process more efficient and cost-effective.

Rational Facts are found in the company handbook, such as the organization's mission statement, company history, policies and procedures and benefits. Rational facts are important because they offer up the reasons for existing and potential employees to believe in the organization.

Emotional Truths are intangible elements of an organization that stir imagination, drive employee engagement and compel people to go beyond the call of duty. Recognizing, understanding and leveraging the organization’s cultural truths has the potential to create a strategic cultural brand that builds long-lasting employee-employer relationships and significantly impacts overall business performance.

Personality, or charisma, is the attraction toward something or someone, and envelops organizational truths and facts. Kenexa uses Archetypes to articulate the personality of each cultural brand to help tell specific organizational stories.

Kenexa Employment Branding

Kenexa's Employment Branding offering involves consulting, cultural branding and creative sourcing. These offerings can be provided separately or in unison.

Consulting
Kenexa Employment Branding consulting services evaluate current external and internal branding, audit current communication efforts and provide recommendations that optimize an organization’s brand potential. Kenexa also offers company specific Employment Branding Seminars to generate discussion of the organizational brand.

Cultural Branding
Cultural Branding is a strategic look at the value of each organization’s cultural brand. Cultural Branding examines and establishes the strategic insights that guide the organization for the short-term and long-term.

Creative Sourcing
Creative Sourcing is the utilization of creative thinking to solve immediate problems in recruiting for specific job families or communicating internally. Creative Sourcing is a short-term approach that generates ideas designed to connect with internal or external audiences to garner an immediate response.