Kenexa's Campus Recruiting Toolkit helps organizations develop strategic approaches in recruiting potential candidates on college and university campuses. Our college recruiting practices assist organizations in establishing lasting relationships, creating effective program design, developing effective candidate conversion processes and measuring overall program performance.

Benefits

• Reach top-quality candidates at targeted institutions
• Proactively manage and engage candidates
• Establish long-term relationships with colleges and universities
• Track and measure recruiting results

Features

Branding
In order to create a presence on university campuses, Kenexa helps organizations develop relevant materials or product displays for strategic locations, such as student activity centers, campus eateries and career placement centers.

Campus Coaching and Mentoring
Our Campus Recruiting Toolkit fosters positive recognition for organizations by encouraging participation in on-campus activities including career search seminars, resume preparations and interviewing skills workshops. Engaging alumni in these activities is crucial for success.

Career Fairs
While scheduled primarily for fall terms, campus career fairs ensure access to large numbers of potential candidates for full-time entry level positions or internship programs.

Diversity Efforts
In order to attract and promote minority and female candidates, the recruiting team should be diverse and recognize unique elements of the school that may provide a competitive advantage in recruiting efforts.

Key Success Criteria
Key success criteria for recruitment programs include:

• Buy-in At All Levels including executive management, hiring managers, human resources, colleges, universities and students
• Effective Program Design including policy practice and procedure, link to strategic operating plan, process map, collateral materials and program contract
• Good Selection Criteria and Process that is fair and easy to follow
• Consistent and Positive Messaging demonstrating longevity and employer of choice
• Effective Conversion Process including full-time offers to students prior to graduation and ongoing mentoring while back at school
• Key Reporting Metrics on Program Performance including:

  • Capture Rate of Top Students at Targeted Schools
  • Manager Satisfaction
  • Student Satisfaction
  • Student Performance
  • Retention Rate
  • Conversion Rate
  • Diversity Goals
  • Student Feedback
  • University Faculty Feedback
  • Cost-Per-Hire

Campus Recruiting Team
To establish and maintain long-term partnerships with key university departments, administrators and professors, the campus recruiting team should include individuals who will serve as each organization's champion at various campus events and activities.