The story of your employment brand characterizes your internal culture to existing and new employees—it reveals the essence of your internal brand to attract top performers and provides a true depiction of what is important to your company.

Kenexa’s Employment Branding brings a fresh approach to the HCM space and envelopes three offerings— Cultural Branding, Creative Sourcing and Creative Development. These solutions are built on research, insight and unique creative, but accomplish very different goals.

Cultural Branding is used to define your internal culture and develop a long-term strategy for recruitment, retention and employee engagement. It minimizes the expense and time spent in the hiring process and maximizes the ability to attract qualified candidates and top performers. Cultural Branding defines your internal culture—developing a belief system and vision your employees can relate to and get excited about.

Creative Sourcing fixes an immediate hiring need and, based on insightful research, reaches out to qualified candidates that fit a specific job category in your organization. Creative Sourcing minimizes unqualified candidates and increases the number of qualified candidates, ultimately reducing cost-per-hire and decreasing time-to-fill.

These product offerings are effective in driving recruitment messaging and providing recruiters with a model of what to look for in candidates. Cultural Branding also assesses candidates in comparison to your culture, provides accurate creative expression of your internal brand and minimizes risk in a merger or acquisition by defining the “personal” side of a company.    

Whether you have immediate or long-term needs, Kenexa offers solutions that fit those needs.  Where other companies separate recruitment and retention, Kenexa integrates the entire process through our employment branding offerings.

Cultural Branding
Cultural Branding is a strategic look at the value of each organization’s cultural brand. Cultural Branding examines and establishes the strategic insights that guide the organization for the short-term and long-term.

Creative Sourcing
Creative Sourcing is the utilization of creative thinking to solve immediate problems in recruiting for specific job families or communicating internally. Creative Sourcing is a short-term approach that generates ideas designed to connect with internal or external audiences to garner an immediate response.