Creative Sourcing is a simplified approach to targeted recruitment—designed to define essential messaging through candidate insights. This solution will reduce the number of overall candidates, while increasing the number of qualified candidates.
Creative Sourcing Phases
- The first step in Creative Sourcing is to look at existing job family knowledge to understand required talents and skills, analyze the competitive landscape, learn about existing challenges, discover what messages resonate best with candidates, learn about success stories and understand recruiting failures and barriers.
- We then look at existing market research to dissect the market geographically and determine the location of possible candidates.
- In the final research stage, onsite interviews are conducted with your top performers and stakeholders to gather information on required skills, to determine why some people succeed and others fail and to identify how personal interests might influence job performance.
The Creative Sourcing research is conducted quickly and efficiently—driving toward developing concepts, considering creative placement and generating messaging.
With Creative Sourcing, Kenexa performs baseline research to find out whom to target, where to target them and what compels them to act. We will build and place messages and visuals that resonate with internal and external audiences to garner an immediate response.