To develop your company’s story, Kenexa examines the specific internal values of your organization. This allows you to establish long-term strategic insights that guide your organization. 

A cultural brand is the distinctive characteristics that define your internal work environment.

Cultural Branding Phases

• Kenexa begins by reviewing existing data, including your website, press releases, research, annual reports, investor and new hire information, and competitor data.  The Employment Branding team searches for information on patterns, trends and data that provides insight into your company’s market position and strategy—giving a good baseline for primary research.
  
• Once existing data is reviewed, qualitative (primary) research is gathered through interviews and focus groups conducted with key stakeholders, your executive team and top performers.
  
• Company-wide employee surveys are conducted to appropriately define your culture through archetypes. Your archetype findings will give context to your internal brand and help determine effective messaging.
  
• We use research to establish the facts, truths and personality of your company. These findings lead to your brand essence—a simple phrase that identifies your culture and serves as the basis for your story.
  
• Based on your brand essence, the cultural report and the analysis of your culture, Kenexa will present you with a strategy and recommendations for moving forward with accurate messaging and advertising.

This process can also provide insight on the cultural fit of any mergers and acquisitions your company may be considering.